How to make the most out of Christmas and New Year

The Christmas period is a time for being with loved ones, and also a time to reflect for the incoming year.

How To Create a Social Media Marketing Strategy to Grow your Career

Social Media Marketing Social Media Marketing is hot right now. There are several social media influencers in different areas of endeavors such as among Professionals, doctors, musicians, models. . .the list is endless. The use of social media sites among professionals and different classes of people has grown exponentially over the years, that Social media […]

The Benefits of Using Google My Business for your Local Company

Google My Business is an important tool that can be utilized by any business that has a physical business address. It is one of the free business tools rolled out by the Tech giant Google to enable businesses rank on search engines even without tackling SEO or having a website. It also enables businesses with […]

Brand Strategy: Why Your Company needs to Develop a Strong Brand Strategy for Market Positioning.

Branding Strategy is extremely important for the growth of a business.

The drivers of Entrepreneurship in Nigeria: The Igbo Entrepreneurial system

The Igbo entrepreneural system has been hailed as one of the best in the world, and this was recognized in a Ted Talk. It goes like this: Mr. A who is a businessman in Lagos, Onitsha, Port Harcourt, Aba, or any of the other cities in Nigeria seeks out a young[er] man who is recently […]

Content Marketing in Advertising: why you should develop a content marketing strategy and implement it.

Content Marketing in Advertising is a big deal in today’s information driven world. it’s very important to develop a content marketing strategy.

Rethinking Law Firm Business Model in Nigeria: A Critical Look at the Need for Law Firm Partnerships

A CRITICAL LOOK AT THE NEED FOR LAW FIRM PARTNERSHIPS AND SUCCESSION PLANNING IN NIGERIAN LEGAL PRACTICE We have to rethink the law firm business model in Nigeria. There is a great, all-encompassing need for strategic planning in order to bring about sustainable growth of law firms in Nigeria. For a Nigerian law firm to […]

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