Kingsley Ugochukwu Ani is a corporate lawyer who advises firms, blue chips, and businesses on legal and compliance issues. Ani works at the intersection between law, business development and tech.
Digital marketing was not a thing 15 years ago. However, with the advancement of technology, the world is now a large global village. Digital marketing, and in fact, marketing generally, has changed. The focus is turning away from product and services-centric marketing to customer/client facing marketing that is laser focused on what the users want. […]
The Rise of Influencer Marketing and how everyone can be one in the Digital World; examining Charlize Theron and other influencers who made it work. Influencer Marketing has been on the rise, particularly with the rise of Digital, and Brands all over the world are keying into it. Nikes have used Serena Williams. In Nigeria, […]
SEO is important for consulting sites, so we list down steps you can take to ensure your website is optimized for local search queries.
What is Inbound Marketing Inbound marketing is a facet of content marketing utilized by your online digital marketing team to organically reach your target audience through content that is meant to attract, engage and delight your audience. What differentiates inbound marketing from outbound marketing The major differences between inbound marketing and outbound marketing is in […]
Law firms have gotten to understand that they have to gain visibility for the services they are offering to potential clients. To that effect, a law firm website that is well designed and professional-looking has the capability to attract the attention of potential clients and have them contacting your law firm for their services needs. […]
Digital Content marketing is one of the works of digital marketers for their clients. However, in many cases, many people really do mistake the work of a digital marketer and thinks that their work means using all available means to get the attention of potential clients.