Multinational Businesses Entering Into Africa: Factors to Note

Many multinational businesses and companies are devising global expansion strategies on how they can get into different international markets. For a lot of these companies and businesses, entering the African market constitutes part of their expansion strategies. With Africa having the highest urbanization rate and a thriving youth population, it becomes a lucrative thought for […]

Marketing Strategies for Consulting Firms in Nigeria

Consultants are people that engage in deep thinking, using several tools they can think of for at their disposal, to work for their clients. Independent consultants know that having their consulting business website is more important than ever before. The reason is simple: the world has gone digital, and a review of a consulting business’s […]

How Top Law Firms and Lawyers in Nigeria can market their law practice

How top law firms and lawyers in Nigerian can market their law practise Top commercial law firms in Nigeria become industry leaders and celebrity firms not only because of the stellar service delivery they provide for their law firm clients, but also because of their legal marketing and the things they do to promote their […]

How to build your company brand image as part of your corporate strategy

Building a company brand is important. it can be incorporated as part of a company’s overall strategy.

The drivers of Entrepreneurship in Nigeria: The Igbo Entrepreneurial system

The Igbo entrepreneural system has been hailed as one of the best in the world, and this was recognized in a Ted Talk. It goes like this: Mr. A who is a businessman in Lagos, Onitsha, Port Harcourt, Aba, or any of the other cities in Nigeria seeks out a young[er] man who is recently […]

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