Multinational Businesses Entering Into Africa: Factors to Note

Many multinational businesses and companies are devising global expansion strategies on how they can get into different international markets. For a lot of these companies and businesses, entering the African market constitutes part of their expansion strategies. With Africa having the highest urbanization rate and a thriving youth population, it becomes a lucrative thought for […]

Steps to effective Search Engine Optimization of your website for local search queries

SEO is important for consulting sites, so we list down steps you can take to ensure your website is optimized for local search queries.

Brand Strategy: Why Your Company needs to Develop a Strong Brand Strategy for Market Positioning.

Branding Strategy is extremely important for the growth of a business.

The drivers of Entrepreneurship in Nigeria: The Igbo Entrepreneurial system

The Igbo entrepreneural system has been hailed as one of the best in the world, and this was recognized in a Ted Talk. It goes like this: Mr. A who is a businessman in Lagos, Onitsha, Port Harcourt, Aba, or any of the other cities in Nigeria seeks out a young[er] man who is recently […]

Rethinking Law Firm Business Model in Nigeria: A Critical Look at the Need for Law Firm Partnerships

A CRITICAL LOOK AT THE NEED FOR LAW FIRM PARTNERSHIPS AND SUCCESSION PLANNING IN NIGERIAN LEGAL PRACTICE We have to rethink the law firm business model in Nigeria. There is a great, all-encompassing need for strategic planning in order to bring about sustainable growth of law firms in Nigeria. For a Nigerian law firm to […]

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