Brand Strategy: Why Your Company needs to Develop a Strong Brand Strategy for Market Positioning.

Branding Strategy is extremely important for the growth of a business.

The drivers of Entrepreneurship in Nigeria: The Igbo Entrepreneurial system

The Igbo entrepreneural system has been hailed as one of the best in the world, and this was recognized in a Ted Talk. It goes like this: Mr. A who is a businessman in Lagos, Onitsha, Port Harcourt, Aba, or any of the other cities in Nigeria seeks out a young[er] man who is recently […]

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