The benefits of SEO for lawyers and legal services providers. SEO is very important for lawyers.
Digital marketing was not a thing 15 years ago. However, with the advancement of technology, the world is now a large global village. Digital marketing, and in fact, marketing generally, has changed. The focus is turning away from product and services-centric marketing to customer/client facing marketing that is laser focused on what the users want. […]
Cybersecurity Policy for law firms | Cybersecurity Policy for professional services firms 2019
By Kingsley Ugochukwu Ani Top law firms in New York, London, and several parts of the world have clearly defined succession strategies. Many law firms are currently setting up formal law firm succession strategies and rigorously planning partner succession in the event of retirement or death so as to be prepared for the transition process. […]
Social Media Marketing Social Media Marketing is hot right now. There are several social media influencers in different areas of endeavors such as among Professionals, doctors, musicians, models. . .the list is endless. The use of social media sites among professionals and different classes of people has grown exponentially over the years, that Social media […]
Branding Strategy is extremely important for the growth of a business.
Over the years, there have been initiatives started up by different organizations and firms both at the local and international level which are all geared towards encouraging excellence and academic drive amongst students studying across the different institutions of higher learning spread across Nigeria. Generally, there is no distinguishing factor between all these initiatives, since […]
Lawyers are steeped in precedent. Lawyers love reusing past precedents, and this has extended to the practice of Law. Lawyers and law firms love the brick-and-mortar approach where exclusivity of technical knowledge, reliance on long experience and conservativeness of the profession is the bane and the leading mantra. But things are changing. Two schools of […]
Virtual law firm internships will become a new normal? Law firms have always been happy to open their doors to legal interns who wish to undertake assignment-based legal internships where they are exposed to hands-on legal work in a real law firm environment. This enables these legal interns to have some much needed hands-on experience […]
Kingsley Ugochukwu Ani is a corporate lawyer who advises firms, blue chips, and businesses on legal and compliance issues. Ani works at the intersection between law, business development and tech.
Law Firm and Attorney Marketing: A 21st Century Guide is a definitive guide to doing law firm business, packed with strategies, stories and theories on legal marketing drawn from extensive personal experience and research. Law firm marketing is not set in stone, and for that, we introduce the definitive guide for law firms doing business […]
Covid-19 broke out late December 2019, and by March, 2020, the whole world has become impacted by the novel Coronavirus. Nations are on lockdown. Businesses have closed down and many are on the brink of financial collapse. Law firms have (physically) shut down. Lawyers are indoors and cannot go to work. Law firm vendors and […]